About the event:

Understanding various types of strategies can feel confusing — especially when terms like data strategy, data management strategy, data governance strategy and AI strategy all sound so similar. In this special live interview, DAMA Toronto will explore these concepts in a clear and accessible way.

We’re excited to welcome Dr. Irina Steenbeek, a well‑known expert, author and coach in data management. Dr. Steenbeek is recognized for making complex ideas simple and practical, which makes her the perfect guest for this conversation.

This will be DAMA Toronto’s first live interview format, offering an open, conversational discussion rather than a formal presentation. We’ll talk about what these different strategies mean, how they connect, and why they matter — all in straightforward language suitable for beginners and experienced professionals alike.

Join us for an engaging, easy‑to‑follow conversation designed to help anyone make sense of the data strategy landscape.

About Dr. Irina Steenbeek:  

Dr. Irina Steenbeek is a seasoned data management practitioner with over 16 years of experience specializing in implementing data management frameworks for mid‑sized organizations and advancing data lineage practices. Her background spans ERP and DWH/BI system implementations, management consulting, financial and business controls, and data science. She has worked with global, large, and mid‑sized organizations across sectors such as finance, professional services, and IT. 

In 2016, she founded Data Crossroads, a training and coaching company that helps organizations improve decision‑making and business performance by strengthening control over their data assets.

Irina emphasizes a pragmatic, transparent, and methodical approach to data management and has shared her expertise through multiple publications, including The O.R.A.N.G.E. Data Management Framework, The Data Management Toolkit, Data Lineage from a Business Perspective, Aligning Data and AI Governance, and The Data Management Cookbook, along with numerous white papers and articles.